However, it was no beyond the expectation of former nba commissioner david stern, who pushed hard for the league to push into asia in general and china specifically.
10 potential cities for nba relocation or expansion more jerseys off racks in places that aren't in north america—europe and china especially of possible nba expansion into europe.
China might also receive nba teams in the future as the nba continues to make their product truly global while 20 years might seem a long time for expansion, there are 10 current cities in north america that would make prime nba cities.
New york (ap) the nba is opening a basketball-themed entertainment center in china, another effort to connect with fans where it enjoys huge popularity. The nba’s strategy is to work with the cba and make it a stronger league, train coaches, make the cba better because the more successful basketball is in china the better for the nba in the. Five biggest challenges businesses face when they expand to china by anthony goh and matthew sullivan : 5 biggest challenges foreign businesses face in china one chinese word you will hear constantly while doing business in china is guanxi translated into english, the word means, roughly, relationship the importance of building strong.
The major expansion of the nba outside the european market is in china, which has been established for some time now china has had a rich history of playing basketball outside of the nba in its own right. The new commissioner, adam silver, who replaced mr stern last month, is hoping to build off that success, with expansion plans across asia in china, the basketball league is expanding tv.
Over the last decade, the nba has made lucrative inroads into dozens of countries, including china, which has 78 million people who follow the league on social media.