Influence of advertisements on peoples decisions introduction: advertisement is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners sometimes a specific group) to continue or take some new action. 32 impact of advertisement 321 positive impact of advertising on celebrity endorsement there is few positive impact of advertising and the two that are more important is building awareness and connects emotionally giving an example for building awareness, a new brand can really benefit a lot if a celebrity endorses on it.
Consequently, understanding how advertising influences people is an exercise in understanding how persuasion techniques are used in advertising to trigger buying decisions persuasion techniques can be either rational, irrational or a combination of both. While some advertisements highlight a product's features, other ads seem to be completely unrelated to what they're trying to sell it's these ads that shoppers need to be most wary of, according to a new study.
Objectives of the study: 1 to understand the kind of advertisements the society likes/prefers to watch 2 to understand how much advertisements influence people 3 to understand the attitude of people who don’t like an advertisement(to see whether people are taking action against advertisements which they think are false or wrong) 4.
Purchase decisions television advertising is largely used to influence viewers' purchase decisions ads are divided between local and national time slots, and many of both of those types of ads are specific to selling products and services. Impact of advertisements on peoples decisions 2283 words | 10 pages influence of advertisements on peoples decisions introduction: advertisement is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners sometimes a specific group) to continue or take some new action.
Nevertheless, false advertising continues to be used by many businesses today quite frankly, false advertising affects peoples' behavior the same way that honest advertising does: both are intended to influence the consumer's decision-making process in favor of the advertised product.